News Release


September 27, 2013

The Dallas Morning News Commemorates the Life and Times of Big Tex

DALLAS - The Dallas Morning News , Texas' leading newspaper, announced today its partnership with The State Fair of Texas to commemorate the history and comeback of the 55-foot iconic Big Tex. After a long-standing relationship with the State Fair of Texas, the Morning News will present the Big Tex special exhibit in the Hall of State along with other State Fair promotional efforts running through Oct. 20.

"Big Tex is not only an icon for the State Fair of Texas, but is historically relevant to the entire state," said Bob Mong, editor of The Dallas Morning News. "Through our participation as a Founding Partner of the Big Tex Circle, the Morning News has contributed to bridging the past with the present, uniting generations old and new."

The Morning News, through its partnership with The State Fair of Texas, presents the following Big Tex promotions:

Big Tex Exhibit in the Hall of State: Morning News photographers have hand selected the photos seen throughout the Big Tex exhibit inside the Hall of State. Along with the photos, time-lapse videos of Big Tex's reconstruction will be showcased in the exhibit panels and were provided by the Morning News.

Big Tex Movie: An exclusive 25 minute movie, filmed by the Morning News, will give fair-goers an in-depth look at the construction of the "new" Big Tex. The movie, an addition to the Big Tex exhibit, will screen continuously in the Hall of State Theater located in the bottom level of the building. Subscribers of the Morning News will have access to complimentary front row seating in the theater.

Subscriber Lounge: As a way to give thanks to Morning News subscribers, an exclusive Subscriber Lounge will be held inside the GB Dealey Library in the Hall of State for subscribers to relax and pick up complementary gifts.

State Fair Photo Contest: Readers of the Morning News are encouraged to participate in the annual State Fair photo contest by logging onto www.neighborsgo.com and submitting their photos to win prizes.

Big Tex Big Ticket Give Away: Readers of the Morning News have the opportunity to win free tickets to the State Fair by registering at www.neighborsgo.com and taking the Big Tex Quiz on the Morning News Facebook page .

"Last year we witnessed many of our subscribers' emotional and heartfelt reactions to the unexpected burning of this legendary Texas icon," said Jason Dyer, chief marketing officer of The Dallas Morning News . "At that moment, we knew there was a unique opportunity for the Morning News to help commemorate the extraordinary life of Big Tex and highlight his big comeback to The State Fair of Texas."

To learn more about The Dallas Morning News or its Big Tex commemorative efforts, visit www.dallasnews.com .

About The Dallas Morning News

Established in 1885, The Dallas Morning News is Texas' leading newspaper and the flagship newspaper subsidiary of A. H. Belo Corporation. It has received nine Pulitzer Prizes since 1986, as well as numerous other industry awards recognizing the quality of its investigative and feature journalism, design and photojournalism. Its portfolio of print and digital products reaches an average daily audience of more than 1.1 million people and includes online news and information sites; iPhone, Android and iPad apps; Al Dia ( www.aldiatx.com ), the leading Spanish-language publication in North Texas; neighborsgo ( www.neighborsgo.com ), a consumer-generated community news outlet; and Briefing, the free, home-delivered quick-read. In addition to the editorial drivers within the Morning News, CrowdSource was created as an independent business division to assist event organizers and producers with its operational, marketing and promotional needs. To advertisers, the portfolio of products is represented by DMNmedia ( www.DMNmedia.com ), the marketing solutions group of The Dallas Morning News, Inc. For more information about the publication and its entities, visit www.dallasnews.com .